Conference proceedings can be downloaded here.

CONTENT:

PUBLIC RELATIONS AND STRATEGIC COMMUNICATION

• Damir Jugo, Mario Aunedi Medek, Lovorka Mihanović - Strategic Communication in Culture. Analysis and Communication Recommendations for Croatian National Theatre in Zagreb
• Damir Jugo, Dubravko Miholić, Ivica Žigić - Lobbying and Public Relations: Overlapping of Two Different Professions
• Kristijan Sedak, Anemarija Dijanić, Ivan Juričić - Changes to Informal Internal Communication in the Example of the Political Academy of the Croatian Statehood Foundation 2007-2015
• Igor Vukasović, Snježana Barić Šelmić, Gordan Ivan Šojat - Communication Shifts in Croatian Banking Industry: Comparison of the Early-Crisis Year 2009 and Full Crisis-Hit Year 2012
• Ksenija Žlof, Tihana Ela Kružić - Credibility of Media Reporting in Crisis Communications. The Case of Croatia Airlines’ Aircraft Emergency Landing
• Ana Smoljo Josić, Mateja Terek - External Communication of CSR among Top 100 Croatian Companies
• Hrvoje Jakopović, Božo Skoko - Implementing Framing in Public Relations: Reporting on Climate Change as an Example
• Danijel Labaš, Davor Trbušić - Strategies and Challenges of Ecclesiastic Communication - Press Office of the Archdiocese of Zagreb
• Marta Takahashi, Maja Banovac Barić - Possibilities of PR in the Development of Scientific Tourism
• Ana Mulović, Boška Trbojević - Employee perspective: Connection between Internal Communication and Employee Engagement

MANAGEMENT & MARKETING

• Marin Aničić - The Perception of the Leadership Competencies by the Croatian Senior Managers in Aviation
• Marin Aničić - The Personality Trait “Warmthˮ and 360 Degree Results
• Ivana Bilić, Ivan Vuković, Živko Krstić - Grassroots Campaign as a Technique of Indirect Lobbying
• Neven Šerić, Filipa Marušić - Managing of Tourism Promotion for Swedish Emissive Market
• Igor Vukasović, Iva Ančić, Ita Ćirović Donev - Communication Management Education as a Career Ladder Boost
• Maja Banovac Barić, Ivan Pakozdi - New Communication Requirements in Security Management and Business Continuity Management
• Mila Cosic - Improving Government to SMEs Communication in Croatia
• Zlatko Hodak, Sanja Rocco, Marina Hodak - The Role of Integrated Marketing Communication in Cluster Development
• Sanja Rocco - Creative Design Thinking as a Managerial Approach

MEDIA & NEW MEDIA COMMUNICATION

• Ivana Gažić - Using Corporate Web Sites as a Communication Channel with Investors – Example of Croatian Publicly Listed Companies
• Violeta Colić, Anita Klapan - New Media and Internal Communication: Employee Engagement Perspective
• Maja Samardžić Gašpar, Ivana Jeleč - The Role of Social Networks in Daily Operations of Companies in Croatia
• Dejan Gluvačević, Zvonimir Grgas - Offline and Online Communication in Tourism – Example of Zagreb Ring
• Kristian Saletović, Ivana Vukičević Čukelj - Analysis of Information Security Awareness in a State Administration Body
• Nefreteta Zekić Eberhard, Tomislav Levak - The Culture of Fear in Croatian Printed Media
• Boban Tomić - The Opportunities and Challenges of Convergence and the Social Media
• Jasna Burić - Tv and New Media Legislation (Some of Croatia's Regulatory Experiences

INTERDISCIPLINARY COMMUNICATION

• Branka Barić, Antonija Jurčić  - Linguistic Patterns in Advertisements as Perceived by High School Students
• Adrian Beljo, Lucia Miškulin Saletović - Hedging in Conclusions of American and Croatian Research Articles in the Humanities
• Dijana Kobas Dešković, Mihaela Pavičić - Corporate Social Responsibility in Scandinavian Countries and in Croatia
• Sergej Lugović, Ivan Dunđer, Marko Horvat - The Secondary Experience of an Information System Enabling Scientific Communication
• Sandro Stojaković, Lucia Miškulin Saletović, Danijel Labaš - Pilot Study on Macrostructure of Croatian and German Web Portal Articles on Men’s Handball World Championship 2015
• Marijana Togonal, Stana Odak Krasić - A Comparative Analysis of Language-Communications Perception in Public Relations
• Petra Krpan - Visual Culture and New Media: New Realities in New Images
• Anica Hunjet, Dijana Vuković, Boris Jurič - Socially Responsible Communication Strategies of Sustainable Development
• Mario Periša, Nikola Mrvac, Miroslav Mikota - “The Visual Grammarˮ of Photographic Images Produced by Media Convergence
• Sunčana Tuksar Radumilo - Visual Literacy: Modes and Media
• Sanja Vladović - Social Sentiment Analysis and Its Use in Communication Campaigns