Communication Management Forum

Communication Management Forum is the first international academic conference on integrated communications in Croatia. The conference is organised by the Edward Bernays College of Communication Management, the first higher education institution in the region specialised for communication management and public relations. The first edition of the conference took place in May 2015, and it stirred significant interest in the professional public, gathering numerous renowned scholars and experts in communication management and related academic disciplines. Nearly 200 participants attended the conference, with over a hundred scholars and practitioners from 10 different countries presenting their papers. The goal of the conference is to become a traditional biennial gathering of professionals and researchers from the communications industry, a place where they will exchange ideas, knowledge and insights, as well as present the results of diverse research in the previously defined areas. 


Conference topic

Modern society is characterized by numerous crises that require of individuals, as well as national and international entities, the ability to identify and control potential dangers in order to reduce the possibility of jeopardizing the existence and functioning of the business and social community. The crisis concept does not have a unique meaning, nor is it reserved for a particular academic discipline. While there are many definitions of crisis, common to all of them is that a crisis generates unpredictability, insecurity, uncertainty, time pressure, stress, tangible and intangible losses, and requires the timely adoption and implementation of decisions. In order to understand the nature and context of crisis situations and the procedures undertaken by individual actors, it is logical to question the definitions and meanings of crisis that provide a framework for the understanding of events in practice that indicate to us certain progress in understanding the crisis concept itself.

The programme’s focus is on the last two years, on 2015 and 2016, which were marked by major political, economic and social crises at all levels, and whose aspects can be explored from the aspect of public relations, media, management, marketing, political science, psychology, sociology and other related disciplines. Obvious crises at the international level, such as Great Britain’s withdrawal from the EU, the debt crisis, Eurozone crisis, refugee crises, terrorist attacks, major natural disasters, political, as well as many other crises at the level of nation states and lower levels within the local or business community, have shown that the established and available instruments and mechanisms are not functional and do not provide timely and long-term solutions. This is why it is important to analyse and question whether we are permanently living in crisis mode and whether it is time to consider definition, meaning and practice.