Applications for participation in the conference were submitted by about 150 eminent researchers, while during the two-day conference, over 50 papers from the area of communication sciences will be presented.

Participants of Communication Management Forum 2015, Bernays' first international academic conference on the topic of integrated communications, are arriving from over 10 European countries, including Italy, Portugal, Lithuania, Netherlands, as well as countries from the region. The conference will be opened by the keynote speakers professor Dejan Verčič, PhD, professor emerita Betteke van Ruler, PhD, and professor Darko Tipurić, PhD, while the roundtable on the topic  “Reconciling the Traditional and Contemporary: The New Integrated Communication” will take place on the first day, on 8 May. In addition to Dejan Verčič and Betteke van Ruler, also participating in the roundtable are Dean of the Faculty of Philosophy in Mostar and one of the most prominent PR experts in the region Zoran Tomić, President of the Croatian Public Relations Association Aleksandra Kolarić, Dean of Bernays Damir Jugo, and associate professor at the Faculty of Economics and Business Ana Tkalac Verčič.

The first day of the conference will be held at CineStar Zagreb, Hall 1, at the address Ulica kneza Branimira 29, beginning at 9 am, while the second day will take place at the Edward Bernays College of Communication Management, also starting at 9 am.

Preliminary conference programme can be found here.