International academic conference Communication Management Forum 2015 to be held in May in Zagreb, Croatia

The first Communication Management Forum will take place on 8 and 9 May at the Edward Bernays College of Communication Management. Communication Management Forum 2015 aims to define the phenomenon of ‘new integrated communication’.


Communication Management Forum 2015 is an international academic conference whose aim is to gather various researchers and professionals from public relations, management, media and intercultural communication. This year’s conference, which will be held on 8 and 9 May 2015 at the Edward Bernays College of Communication Management, is the first edition of Communication Management Forum and its goal is to become a traditional biennial gathering of professionals and researchers from the communications industry, a place where they will exchange ideas, knowledge and insights, as well as present the results of diverse research in the previously defined areas.  

The aim of the Edward Bernays College of Communication Management, the organizer of the conference, is to gather communication experts from different areas and to analyse how organisations and media adapt to new circumstances in the industry, as well as how they reconcile the specific features of traditional communication tools, channels and strategies with new ones, to what extent contemporary technologies cause changes in the communication paradigms of organisations, and all with the objective of defining the phenomenon that we would call ‘new integrated communication’, an ideal concept of organisational communication.