Conference proceedings “Reconciling the Traditional and Contemporary: the New Integrated Communication” contains 38 excellent papers on public relations, management, media and interdisciplinary sciences.

The conference proceedings “Reconciling the Traditional and Contemporary: the New Integrated Communication” contains a whole range of scientific analyses, practical examples and reviews of various communicational phenomena, as well as case studies and analyses on the methods of adapting organizations and media in the modern times we are living in. Before being published in the proceedings, the papers underwent a demanding review procedure, with over 20 reviewers participating in their categorization.

The conference proceedings, edited by Prof. Dejan Verčić, Ph.D., Damir Jugo, Ph.D. and Lana Ciboci, M.A., bring 38 excellent full papers on public relations, management, media and interdisciplinary sciences. The results of the research for the scientific papers published in the proceedings provide answers to questions related to the methods used on social media in the communications industry, how traditional and contemporary communication tools and channels are used to promote tourist destinations, how companies in contemporary environments use the potentials of online communication during crisis communication, and to what extent internal and to what external communication has on the comprehensive communication of individual institutions.

Thanks to the results that show the direction in which the communications industry is headed and the latest trends, these proceedings from the two-day academic conference Communication Management Forum, held on 8 and 9 May 2015, also represent the greatest contribution of the aforementioned international academic conference on the development of communication sciences in Croatia and countries of the region, and elsewhere. The conference was organized by the Edward Bernays College of Communication Management, as well as its partners - Millenium promocija plus, Coca-Colla HBC Croatia, Poslovni dnevnik, INA, CineStar, Croatian Public Relations Association, Magis tim and Catering Kvatrić. The conference is the first international academic conference on integrated communications of its kinds, with over 200 participants from the Netherlands, Slovenia, Germany, Italy and countries of the region.