Dr Krishnamurthy Sriramesh and Dr Dubravka Sinčić Ćorić keynote speakers at Communication Management Forum to be held in May

The third Communication Management Forum international conference will be opened by renowned foreign and domestic experts from fields like public relations, corporate communications and branding.

Dr Krishnamurthy Sriramesh is the keynote speaker at Communication Management Forum. A full-time professor at the University of Colorado, he gained experience in lectures at universities in Asia, Australia, Europe and North America. His research career covers the areas of strategic public relations, corporate social responsibility and public relations in the non-profit sector. He has won numerous research awards, including the prestigious Pathfinder Institute of Public Relations Award and PRIDE of the National Communication Association (NCA) in the United States. He has published more than 80 academic articles and chapters in books and has held lectures in more than 30 countries.

Dr Dubravka Sinčić Ćorić is the second keynote speaker. Dr Sinčić Ćorić graduated from the Faculty of Economics at J. J. Strossmayer University in Osijek. She obtained her PhD in economics at the Faculty of Economics in Zagreb. She has been working at the Faculty of Economics in Zagreb since 1997 and is a full-time professor. Dr Sinčić Ćorić was in Denmark in 2001 as part of EDAMBA's PhD study programme. Dr Sinčić Ćorić is the author of more than 30 academic and professional articles in the field of marketing. She is also the Vice President of the Croatian Society of Lobbyists and Head of the Working Group of the President for identity and brand development of the Republic of Croatia.

The new edition of Bernays’ international scientific conference will endeavour to provide answers to questions to what extent communication is really a key factor in establishing a national brand and how to take advantage of its own strengths to strengthen the image of the country and its promotion in the world. At the conferences held in 2015 and 2017, organized by Bernays in collaboration with partners, nearly 300 scholars and experts from the field of communication management and related scientific disciplines took part.