CMF 2019 will encourage discussion on the potentials of Croatia's international positioning

At CMF’s third edition, prominent Croatian experts will discuss whether Croatia can benefit as a recognisable brand thanks to its presidency of the EU in 2020.

The roundtable "Croatia 2020: Challenges of EU Presidency for International Positioning" will be held on 10 May, the first day of the international academic conference Communication Management Forum. The roundtable will be moderated by Božo Skoko, PhD, with key individuals for the creation of Croatia's brand participating: Deputy Prime Minister and Minister of Foreign and European Affairs Marija Pejčinović Burić, Head of the Croatian Prime Minister's Office Zvonimir Frka Petešić, Director of the Croatian Tourist Board Kristjan Staničić, Vice-President of the Croatian Chamber of Economy for International Affairs and EU Ivan Barbarić and Head of the Working group of the Croatian President for identity and brand development of Croatia Dubravka Sinčić Ćorić, PhD.

The third edition of CMF will be held on 10 and 11 May 2019. Bernays’ international scientific conference will endeavour to provide answers to questions to what extent communication is really a key factor in establishing a national brand and how to take advantage of its own strengths to strengthen the image of the country and its promotion in the world. Reviewed conference papers will be published in the bilingual conference proceedings at the end of 2019, while papers with the best reviews will be published in a special edition of the international academic journal Communication Management Review.