Conference Proceedings 2017

Communication Management Forum 2017 conference proceedings can be downloaded here

 

CONTENT

PREFACE

PUBLIC RELATIONS

• The Future of the Press Release as a PR Technique (Marko Ćustić, Ivan Pakozdi)

• Preserving the Profession in the Time of Rapid Changes Using Public Relations (Draženka Stančić, Robert Posavec)

• Crisis Communication Challenges of the Food Industry: Croatian Experiences (Damir Jugo, Marta Takahashi)

• Crisis Communication in Emergency Medicine (Ivan Biošić, Maja Banovac Barić)

• Adaptations to Communication Trends of the Public Sector in Croatia - Analysis of Croatian Pension Insurance Institute (Filip Dujmović)

• Crisis Communication in Tourism – Example from Spain (Ivana Gažić, Dejan Gluvačević, Zvonimir Grgas)

• Crisis Communication in Response to Terrorist Threat: Case Study of French Tourism (Goran Pavelin, Maria Pedić)

 

MEDIA & NEW MEDIA COMMUNICATION

• Legislation as an Attempt to Manipulate Media Activity in Croatia in the Case of “the 25,000 Words Criterion” (Snježana Barić Šelmić, Tomislav Levak, Saša     Blažeković)

• Communicating the Crisis: Main Croatian Political Parties on Social Media During 2015 Parliamentary Elections in Croatia (Domagoj Bebić, Marija Volarević)

• Crisis Communication and Social Media: A Case Study of a Crisis in the Retail Sector in Croatia (Violeta Colić, Anita Klapan)

• Exploratory Study of Words and Emotions in Tweets of UK Start-up Founders (Ivan Dunđer, Marko Horvat, Sergej Lugović)

• Crisis Communication on Social Media (Mario Petrović, Vladimir Preselj, Maja Samardžić Gašpar)

• Twitter as One of the Crucial Communication Tool in Donald Trump's Presidential Campaign (Goran Pavelin, Maria Pedić)

• European Refugee Crisis 2015: Press Coverage on Web Site Dnevno.hr (Tihana Babić, Tamara Kunić)

 

MANAGEMENT & MARKETING

• Corporate Activity on Social Media and Its Impact on Reputation Rankings (Milan Mandić, Ivana Bilić)

• Cross-Cultural Horizontal and Vertical Communications in Company with Rapid Growth (Mila Ćosić)

• Effectiveness of Lobbying in the European Parliament – Analysis of Views of Croatian MEPs (Goran Bračić, Kristijan Sedak, Igor Vidačak)

• The Impact of an Efficient Economic Diplomacy System on Economic Growth (Radmila Pavličić, Gordan Ivan Šojat, Tajana Ozimec)

 

INTERDISCIPLINARY COMMUNICATION

• Analysis of the Croatian Crisis Communications Academic Discourse with Particular Reference to the Refugee Crisis in 2015 and 2016 (Mirela Holy, Nikolina       Borčić)

• A New Paradigm of the Relationship between Man and Science as a Prerequisite for Awareness Transformation (Romana Lekić, Branimir Blajić, Nataša Mance)

• Models of Design Science in Information Systems: A Visual Overview (Sergej Lugović, Ivan Dunđer, Mile Čolić)

• Fashion as a Means of Communication and Expression of Political Attitudes (Martina Pandžić Skoko, Marija Volarević)

• Political Communication of Beppe Grillo: Revolution of the Italian Populist Discourse (Ivana Jeleč)

• The Refugee Crisis Within the Context of EU Asylum and Migration Policies (Maja Banovac Barić, Katarina Bekavac)

• The Role of Intercultural Communication for the Migrant Integration in the Case of German Language Acquisition in Austria (Petra Vujović)

Why Money Should Be Funny? Beyond The Crisis: Communication Strategies For State Lottery (Kristina Posilović)