Conference Proceedings

Communication Management Forum 2015 conference proceedings can be downloaded here.

CONTENT:

PUBLIC RELATIONS AND STRATEGIC COMMUNICATION

  • Damir Jugo, Mario Aunedi Medek, Lovorka Mihanović - Strategic Communication in Culture. Analysis and Communication Recommendations for Croatian National Theatre in Zagreb
  • Damir Jugo, Dubravko Miholić, Ivica Žigić - Lobbying and Public Relations: Overlapping of Two Different Professions
  • Kristijan Sedak, Anemarija Dijanić, Ivan Juričić - Changes to Informal Internal Communication in the Example of the Political Academy of the Croatian Statehood Foundation 2007-2015
  • Igor Vukasović, Snježana Barić Šelmić, Gordan Ivan Šojat - Communication Shifts in Croatian Banking Industry: Comparison of the Early-Crisis Year 2009 and Full Crisis-Hit Year 2012
  • Ksenija Žlof, Tihana Ela Kružić - Credibility of Media Reporting in Crisis Communications. The Case of Croatia Airlines’ Aircraft Emergency Landing
  • Ana Smoljo Josić, Mateja Terek - External Communication of CSR among Top 100 Croatian Companies
  • Hrvoje Jakopović, Božo Skoko - Implementing Framing in Public Relations: Reporting on Climate Change as an Example
  • Danijel Labaš, Davor Trbušić - Strategies and Challenges of Ecclesiastic Communication - Press Office of the Archdiocese of Zagreb
  • Marta Takahashi, Maja Banovac Barić - Possibilities of PR in the Development of Scientific Tourism
  • Ana Mulović, Boška Trbojević - Employee perspective: Connection between Internal Communication and Employee Engagement

MANAGEMENT & MARKETING

  • Marin Aničić - The Perception of the Leadership Competencies by the Croatian Senior Managers in Aviation
  • Marin Aničić - The Personality Trait “Warmthˮ and 360 Degree Results
  • Ivana Bilić, Ivan Vuković, Živko Krstić - Grassroots Campaign as a Technique of Indirect Lobbying
  • Neven Šerić, Filipa Marušić - Managing of Tourism Promotion for Swedish Emissive Market
  • Igor Vukasović, Iva Ančić, Ita Ćirović Donev - Communication Management Education as a Career Ladder Boost
  • Maja Banovac Barić, Ivan Pakozdi - New Communication Requirements in Security Management and Business Continuity Management
  • Mila Cosic - Improving Government to SMEs Communication in Croatia
  • Zlatko Hodak, Sanja Rocco, Marina Hodak - The Role of Integrated Marketing Communication in Cluster Development
  • Sanja Rocco - Creative Design Thinking as a Managerial Approach

MEDIA & NEW MEDIA COMMUNICATION

  • Ivana Gažić - Using Corporate Web Sites as a Communication Channel with Investors – Example of Croatian Publicly Listed Companies
  • Violeta Colić, Anita Klapan - New Media and Internal Communication: Employee Engagement Perspective
  • Maja Samardžić Gašpar, Ivana Jeleč - The Role of Social Networks in Daily Operations of Companies in Croatia
  • Dejan Gluvačević, Zvonimir Grgas - Offline and Online Communication in Tourism – Example of Zagreb Ring
  • Kristian Saletović, Ivana Vukičević Čukelj - Analysis of Information Security Awareness in a State Administration Body
  • Nefreteta Zekić Eberhard, Tomislav Levak - The Culture of Fear in Croatian Printed Media
  • Boban Tomić - The Opportunities and Challenges of Convergence and the Social Media
  • Jasna Burić - Tv and New Media Legislation (Some of Croatia's Regulatory Experiences

INTERDISCIPLINARY COMMUNICATION

  • Branka Barić, Antonija Jurčić  - Linguistic Patterns in Advertisements as Perceived by High School Students
  • Adrian Beljo, Lucia Miškulin Saletović - Hedging in Conclusions of American and Croatian Research Articles in the Humanities
  • Dijana Kobas Dešković, Mihaela Pavičić - Corporate Social Responsibility in Scandinavian Countries and in Croatia
  • Sergej Lugović, Ivan Dunđer, Marko Horvat - The Secondary Experience of an Information System Enabling Scientific Communication
  • Sandro Stojaković, Lucia Miškulin Saletović, Danijel Labaš - Pilot Study on Macrostructure of Croatian and German Web Portal Articles on Men’s Handball World Championship 2015
  • Marijana Togonal, Stana Odak Krasić - A Comparative Analysis of Language-Communications Perception in Public Relations
  • Petra Krpan - Visual Culture and New Media: New Realities in New Images
  • Anica Hunjet, Dijana Vuković, Boris Jurič - Socially Responsible Communication Strategies of Sustainable Development
  • Mario Periša, Nikola Mrvac, Miroslav Mikota - “The Visual Grammarˮ of Photographic Images Produced by Media Convergence
  • Sunčana Tuksar Radumilo - Visual Literacy: Modes and Media
  • Sanja Vladović - Social Sentiment Analysis and Its Use in Communication Campaigns