Call for Papers


The 1st Communication Management Forum 2015 international conference will take place on 8 and 9 May in
Zagreb, Croatia on the theme

‘Reconciling the traditional and contemporary: the new integrated communication’


About the conference

Communication Management Forum 2015 is an international academic conference that gathers researchers and professionals from public relations, marketing communications and related disciplines. This year’s conference is the first edition of Communication Management Forum, whose goal is to become a traditional biennial gathering of professionals and researchers from the communications industry, a place where they will exchange ideas, knowledge and insights, as well as present the results of diverse research in the previously defined areas. The conference is organised by the Edward Bernays College of Communication Management, the first higher education institution in the region specialised for communication management and public relations.


Keynote speakers: 

The keynote speakers on the conference will be two renowned European public relations and corporate communication experts – professor Dejan Verčič, Ph.D. and professor Betteke van Ruler, Ph.D.


Conference topic:

Integrated communications, in its theoretical sense, represents an ideal concept of organisational communication. However, reality tells us that the complexity of the surroundings in which organisations operate make the process of integrating overall communications extremely demanding and complex. The rapid development of technologies requires an equally rapid development of communication channels and of diverse platforms, and places in front of them the imperative of constant adaptations and juggling between traditional and new channels. Communication Management Forum 2015 aims to analyse in which manner organisations and media adapt to new circumstances, as well as how they reconcile the specific features of traditional communication tools, channels and strategies with new ones, to what extent contemporary technologies cause changes in the communication paradigms of organisations, and all with the objective of defining the phenomenon that we would call “new integrated communication”.


Communication Management Forum 2015 tracks:

Public Relations

Use of new communication tools and tactics in communication campaigns

Opportunities and risks of social network communication 

New approaches in shaping organisational image

PR challenges in contemporary corporate business 



Corporate management between internal and external communication

Communication – a precondition for managing corporate social responsibility

New communication demands in issue and risk management

Use of traditional communication tools in the modern technological age 



Social networks as a growing source of information

Coexistence of new and traditional media contents 

Ethical issues in using new communication technologies 

New trends in contemporary integrated communications


Intercultural Communication

Power of cultural diversity in today’s communications

Successful multicultural communication campaigns

Discovering cultural differences on social media

Different forms of cross-border dialogue

* Conference tracks are not limited to mentioned topics only.


Call for abstracts and papers:

The Communication Management Forum Programme Committee invites 250 – 300 word abstracts related to the above mentioned topics and the main theme by no later than 20 February 2015. The registration form is available on the official website of the conference -

The applicants will be notified of the acceptance of their abstracts by the Programme Committee by 27 February 2015 at the latest.

Full papers will need to be submitted by 20 April 2015 and will be published in the conference proceedings, subject to author registrations and double blind peer review. 


Conference fees:

Standard Registration: 150 Eur / per author

Attending without paper / second author attending: 75 Eur

Special Registration for PhD Students: 75 Eur / per author


Official language:

The official language of Communication Management Forum 2015 is English. 


Programme Committee: 

Dejan Verčič, Betteke van Ruler, Toni Muzi Falconi, Zoran Tomić, Hans-Friedrich von Solemacher, Božo Skoko, Gordana Buljan Flander, Pero Maldini, Shelley Spector, Danijel Labaš, Sofia van der Vegt, Zlatan Gelb, Ivan Tanta, Mirna Ćorić, Damir Jugo, Zdeslav Milas, Mario Petrović


Organizing Committee:

Lana Ciboci, Maja Banovac Barić, Adrian Beljo, Helga Draženović, Tomislavka Ivanda, Ivana Jeleč, Irena Mikulić, Kristina Sopić, Franjo Skoko, Damir Sušac


Conference website:

The registration form, information about the conference and other useful information are available on the Conference website official website of the conference



Lana Ciboci
F: +385 1 555 17 79
M: +385 91 466 96 59